Atura Proteins at Vitafoods Europe 2026: Showcasing the Future of Functional Nutrition
Atura Proteins is excited to return to Vitafoods Europe 2026, where we will be showcasing a new generation of plant-based concepts designed to meet the evolving demands of today’s health-conscious consumer.
This year, our focus centres on key trends shaping the industry: satiety and GLP-1 support, healthy ageing and longevity, and simple daily nutrition that fits seamlessly into modern lifestyles. Each concept has been developed to demonstrate how high-performance plant proteins can deliver both functionality and consumer appeal.
Longevity Shake: Daily Nutrition for Long-Term Health
The Longevity Shake represents a shift away from short-term performance toward sustained health and ageing well. Combining high-quality plant protein with marine-derived minerals, this concept delivers 21g of protein per serving to support muscle and bone health.
Formulated using Atura’s fava bean protein isolate alongside Aquamin™ algae-derived calcium and magnesium, the shake is designed to support strength, recovery, and overall vitality. It targets consumers who are focused on maintaining long-term health through simple, repeatable daily habits.
Live at the Tasting Bar: Strawberries & Cream Shake Experience
Visitors to the Atura stand will be able to experience our Strawberries & Cream Protein Shake, developed to showcase both the nutritional strength and sensory performance of our ingredients in a real-world format.
Delivering over 20g of plant protein per serving, the shake highlights how Atura’s protein systems can achieve a clean, neutral taste with no off-notes, eliminating the need for heavy masking. The result is a smooth, creamy mouthfeel that closely mirrors traditional dairy-based shakes, while remaining fully plant-based.
Designed for simplicity and scalability, the formulation performs effectively in a water-based system, demonstrating how brands can create high-protein beverages without relying on complex ingredient systems. This concept brings together taste, texture, and functionality-showing how plant protein can meet modern consumer expectations without compromise.
GLP-1 Friendly Ice Cream: Mindful Indulgence, Reimagined
As consumer behaviour shifts toward portion awareness and satiety, our GLP-1 Friendly Ice Cream concept demonstrates how indulgence can be redefined.
Using Atura’s chickpea protein isolate, this concept delivers a creamy, satisfying texture while enhancing the nutritional profile of a traditionally indulgent format. Paired with Aquamin™ algae-derived calcium, it supports bone health while maintaining strong sensory appeal.
The result is a product that aligns with the needs of the “mindful indulger”-consumers who want every food choice to deliver more, even in smaller portions.
Driving Innovation Through Plant Protein Functionality
Across all concepts, Atura Proteins highlights the versatility of its core ingredients—chickpea, fava, and lentil protein isolates—demonstrating how they can be used to create products that deliver on taste, texture, and nutrition simultaneously.
Our approach is rooted in combining functional performance with real consumer relevance, enabling brands to develop products that are not only innovative but also practical and scalable.
Visit Us at Vitafoods Europe 2026
We invite you to visit Atura Proteins at Vitafoods Europe 2026 to explore our latest concepts, meet the team, and experience firsthand how our ingredients perform in application.
From everyday wellness to next-generation indulgence, we are proud to be shaping the future of plant-based nutrition.