Vitafoods Europe 2026: From Ingredient Innovation to Market-Ready Concepts
Vitafoods Europe 2026 gave Atura Proteins the opportunity to demonstrate how plant-based nutrition is evolving beyond protein alone – with brands now seeking complete solutions that combine functionality, taste, texture, and consumer appeal.
Throughout the exhibition, conversations centred around the future of wellness nutrition, from healthy ageing and protein fortification to GLP-1 aligned innovation and clean-label formulation.
The event reinforced a clear message across the industry: consumers increasingly expect nutritional products to deliver both performance and experience.
Bringing Functional Nutrition to Life
This year’s stand focused on showcasing how Atura proteins perform in real-world applications across emerging nutrition categories.
Rather than simply discussing ingredient specifications, the team introduced a series of finished concept products designed to inspire brands developing next-generation health and wellness products.
Daily Longevity Beverage Concept
A key feature on the stand was our Daily Longevity Beverage concept, formulated using Atura™ Fava Bean Protein 85% (FP85), Aquamin™ Marine Magnesium Complex, and Aquamin™ Algae Calcium Complex.
Delivering 21g of plant protein per serving, the concept was designed to support muscle and bone health while maintaining a smooth texture and clean flavour profile.
The concept attracted strong interest from visitors exploring longevity-focused nutrition solutions, a category that continued to dominate conversations throughout Vitafoods Europe 2026.
Strawberries & Cream Shake: A Standout Tasting Experience
One of the highlights of the stand was the live tasting bar, where visitors sampled our Strawberries & Cream Protein Shake concept.
Developed to demonstrate the indulgent sensory potential of plant-based protein beverages, the shake showcased a creamy mouthfeel and balanced flavour profile while remaining fully plant-based.
The concept helped illustrate how Atura proteins can support dairy-style drinking experiences without the grainy texture or overpowering flavour notes often associated with plant proteins.
The tasting experience created valuable discussions around consumer expectations in active nutrition, wellness beverages, and lifestyle-focused functional products – particularly as brands continue to prioritise flavour and texture alongside nutritional performance.
Supporting Emerging Consumer Trends
The stand also featured our GLP-1 Friendly Ice Cream concept, developed using Atura™ Chickpea Protein 70% (CP70) and Aquamin™ Algae Calcium Complex.
Designed around satiety-led and mindful indulgence trends, the concept demonstrated how plant proteins can support nutrient-dense formulations while still delivering a creamy and enjoyable sensory experience.
As the wellness market continues to evolve, concepts like these are helping brands explore new ways to combine functionality with consumer-driven product experiences.
The Future of Plant-Based Functional Nutrition
Across the event, several themes consistently shaped industry conversations:
- Longevity and healthy ageing
- High-protein daily nutrition
- GLP-1 aligned innovation
- Clean-label formulation
- Sensory improvement in plant-based products
For Atura Proteins, these trends continue to drive innovation across our ingredient portfolio. Our chickpea, fava bean, and lentil protein solutions are designed to help brands formulate products that combine nutritional value, excellent functionality, and improved consumer appeal.
Thank You for Visiting Atura Proteins at Vitafoods Europe 2026
We’d like to thank everyone who visited the stand, explored our application concepts, and experienced the Strawberries & Cream tasting bar during the show.
The response throughout Vitafoods Europe 2026 reinforced the growing momentum behind next-generation plant protein innovation, and we look forward to continuing those conversations in the months ahead.