Why Consumers Are Choosing CP70: 5 Key Reasons
As more people look for foods that are better for both their health and the planet, brands are turning to ingredients that can deliver on taste, nutrition, and sustainability all at once. Atura’s Chickpea Protein 70% (CP70) is doing exactly that – a clean, high-quality plant protein that performs brilliantly in everything from plant-based milks to baked goods and snacks.
Here are the five key reasons consumers and formulators alike are choosing CP70:
- Clean-label confidence
Consumers want short, recognisable ingredient lists – and CP70 fits perfectly. Made from a single, familiar source, chickpeas, it’s non-GMO, gluten-free, allergen-free and naturally processed. Its simplicity makes it ideal for brands looking to strengthen their clean-label positioning without sacrificing performance or protein quality.
- Neutral taste, natural appeal
Unlike some plant proteins that bring earthy or bitter notes, CP70 is mild in flavour and light in colour. This makes it easy to blend into a wide variety of recipes without affecting the overall sensory experience. Whether used in dairy alternatives, snacks, or ready meals, its neutral profile gives formulators maximum flexibility to deliver the taste consumers love.
- Built on sustainability
Chickpeas are naturally kind to the planet. As part of the legume family, they help improve soil health by adding nitrogen back into the ground, which reduces the need for synthetic fertilisers. They also use less water and energy to grow than many other protein crops like soy or pea and are often cultivated in rotation systems that support healthier, more diverse farmland.
Atura builds on these natural advantages with responsible sourcing and a gentle production process designed to minimise waste and energy use. The result is a low-impact, fully traceable protein that allows brands to strengthen their sustainability stories while genuinely reducing environmental footprint.
- Nutrition that feels good
CP70 provides a balanced amino acid profile and is easily digestible, making it suitable for a wide range of diets. As a protein, it supports muscle maintenance, recovery, and bone health – all while being naturally free from major allergens. It’s a protein that feels as good as it performs.
- Versatility across applications
From smoothies and baked goods to bars and plant-based dairy or meat alternatives, CP70 adapts seamlessly. Its strong emulsification, binding, and texture-enhancing properties allow brands to innovate without compromise.
The takeaway
With its clean-label simplicity, sustainability credentials, and outstanding functionality, CP70 is redefining what consumers expect from plant protein.
Ready to innovate with chickpea protein?
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