Background
The plant protein bar has been a steadily growing market from 2021 to 2024 with that trend continuing so far in 2025, with over 500 new product launces before May. The market over the last 2 years has been dominated by cereal and sports bars with both categories making up 98.5% of the market share.
Between 2020-2024 soy protein was the most common plant protein with it only growing in popularity whereas the pea the next most common protein has declined in use. During this time the UK has remined the second largest distribution market globally behind only the US.
At ATURA Proteins our R&D department has done extensive work into the different variety of bars available on the market. These include clean label bars, no bake bars, confectionery bar, nougat bars and oat bakes covering all 3 relevant subcategories in the market.
Soft & Chewy, Naturally Clean (23g of protein per 100g)
Today’s consumers want simplicity—and they’re reading the label. Our clean-label bar combines chickpea protein with natural dried fruits and walnuts to create a soft, chewy texture without added processing. No fillers, no artificial ingredients—just great taste and functionality from recognizable, plant-based components.
No-Bake, No Compromise (15g of protein per 100g)
Developing no-bake protein bars? ATURA’s plant proteins offer the perfect balance of structure and stability—no heat required. The result: firm, functional bars with a neutral flavour that lets your brand’s creativity shine, whether you’re adding fruits, seeds, or functional inclusions.
Caramel Bars that Indulge—and Deliver (19g of protein per 100g)
Who says indulgence can’t be plant-based? Our caramel protein bar features fava bean protein isolate in both the base and caramel layer. Think soft, chewy, and reminiscent of a Mars bar—only it’s packed with plant protein and free from compromise.
Nougat Bars with a Nutritional Twist (27g of protein per 100g)
Craving that classic nougat bite? ATURA’s fava bean or red lentil protein delivers the ideal chew for a nutrient-rich twist on a nostalgic favourite. Soft, satisfying, and perfect for brands that blend functional nutrition with indulgent textures.
Chocolate & Raspberry Oat Bakes: Elevated Snacking (19g of protein per 100g)
Our oat bake bars pair rich chocolate with tart raspberry and are fortified with chickpea protein for a snack that’s as nourishing as it is delicious. Soft, wholesome, and full of flavour—ideal for consumers seeking guilt-free satisfaction.
Why choose ATURA?
One of the key benefits of ATURA’s protein ingredients is their ability to perform without heat processing, making them ideal for clean-label, minimally processed bars. Additionally, our proteins boast a neutral flavour, allowing for versatility in flavour development without unwanted off-notes.
Ready to Innovate?
With ATURA Proteins, brands can develop a new generation of plant-based protein bars that prioritize texture, taste, and clean-label simplicity. Whether you’re formulating soft and chewy, firm, or indulgent bars, our proteins provide the perfect foundation.
Looking to create your next standout bar? Let’s talk!